On March 18, MAC released the Raquel Welch line, according to The Province. The lipsticks retail for $16.50, while the eyeshadow runs a little more, at $42.50 each.
This is just the latest of innovations from MAC. As mentioned in earlier posts, they have teamed up with several "icons" to bring us the best products possible. To me, it is a great way for MAC to gain attention, not only from the media, but also from its everyday consumers!
The China Post reported that cosmetics sales are increasing due to the cosmetic industry catering to younger demographics. According to the article, the Barbie Loves MAC collection has really hit home with younger audiences.
2 comments:
I think MAC does a really great job with marketing their new products and getting their name out there. Using stars and icons is a great way to reach audiences, specifically young female clients that are into fashion and makeup. Seeing that these glamorous, beautiful and admired stars use the products encourages young women to do the same--allowing them to be somewhat glamorous themselves.
Post a Comment